About Sondre
More Than Products.
Building a Brand for Everyday Life.
Sondre brings together everyday personal care and home care products with a clear focus on retail, distribution and global market opportunities.
Sondre is being built as a modern everyday-care brand with a clear commercial ambition — to bring quality personal care and home care products to consumers through retail, distribution and international markets.
Who We Are
An Everyday-Care Brand With a Bigger Ambition.
Sondre is a personal care and home care brand focused on products designed for everyday life.
From personal hygiene and body care to home cleaning essentials, our product portfolio is being developed around categories that have strong everyday relevance and broad consumer potential.
Our ambition is not simply to put products on shelves. We want to build a trusted consumer brand that can grow through modern retail, distribution networks, institutional supply and international markets.
The Foundation Behind Sondre
Backed by YSS International.
Sondre is owned by YSS International, a Delhi-based business with long-standing experience across manufacturing, consumer products and market development.
The strength of this foundation gives Sondre access to business experience, product development capabilities and commercial relationships that support the brand's growth across retail, distribution and international markets.
Established foundation
Consumer product experience
Retail & distribution focus
International ambition
Experience That Supports the Next Chapter.
Foundation
YSS International begins its journey
Today
Building consumer-focused product opportunities
Next
Expanding Sondre across retail, distribution and international markets
Business Leadership
Led With a Market-First Perspective.
Gaurav Bharara
Business Leadership — YSS International
Sondre is managed by Gaurav Bharara, whose business focus includes market development, modern trade, retail relationships and building opportunities for consumer products.
His approach combines commercial thinking with a strong focus on market access, partnerships and long-term business relationships.
Our Vision
Building Sondre for Everyday Life.
Growing Sondre for Every Market.
We are building Sondre as a consumer brand with the potential to grow across categories, channels and markets.
Our focus is simple:
Create products people want.
Build partnerships businesses value.
Develop a brand that can travel across markets.
01
Consumer Relevance
Products designed around everyday needs.
02
Commercial Potential
Categories suited to retail, wholesale and distribution.
03
Market Expansion
Building opportunities across India and international markets.
Built for Business. Designed for the Market.
Everyday Categories. One Growing Brand.
From Shelf Presence to Market Presence.
Sondre is being developed with a clear understanding that successful consumer brands need more than good products.
They need the right distribution.
The right retail relationships.
The right market positioning.
And the ability to scale.
International Ambition
Born in India.
Built for Global Markets.
Our ambition is to take Sondre beyond the domestic market and build long-term relationships with international distributors, importers, wholesalers and retail partners.
Why Partner With Sondre
01
Everyday Product Categories
02
Consumer-Focused Brand
03
Retail & Distribution Orientation
04
Bulk Supply Opportunities
05
Export-Ready Ambition
06
Long-Term Partnership Approach
Let's Build the Next Market for Sondre.
We are looking to work with distributors, retailers, wholesalers, institutional buyers and international partners who see an opportunity to grow everyday-care categories together.